Wakeup calls force us to come to terms with everything in our life. Just such a moment left me lying curled up on the kitchen floor, unable to move or breathe, just muttering nonsensically, How am I going to support my girls?

In her new book The Heart of Your Money, Zena Amundsen discusses:

  • How, as an independent woman working in the financial industry, her message to Canadian women is timely and important, offering a much-needed and different take on personal finance
  • How women at any stage or walk of life should recognize and harness their own value, talk about, and feel comfortable with money
  • This, despite their lower earnings, starting at a wage-gap deficit, living longer, and according to a recent study, 44 percent of whom are primary breadwinners
  • How, many women feel that they do not know the language of finance, worry their questions will sound dumb, and would prefer to learn in a group setting – in a world filled with advice from pale, male, grey, money advisors
  • How her advice, from long experience, has resonated with her female clients, and the women she meets, who are increasingly taking the lead to ensure that they will be okay – crisis or no crisis
  • How she learned to share from her own experience, and found solutions and a language that resonated with woman on issues such as money memories, money lessons and money shame (nice car!), and of course, the bag lady syndrome
  • In The Heart of Your Money, Zena offers advice to women on regaining financial identity, finding the right time to discuss money, sex and money, passing a healthy financial attitude on to your children (let them do the grocery shopping) and using the term cashflow rather than the dreaded budget word which can change everything!
  • And outlines how to work with cashflow planning and the positive impact it can have on family finances resulting in clear decision-making on credit cards, spending, downsizing, and family buy-in on what is really important.

Refreshing, honest and clear, this is the must-read finance book for all Canadian woman!

Want to Learn More?

The book is now available to purchase on Amazon. Read it and loved it? I am also available for interviews! Click on one of the buttons below.

My Bio

After her marriage breakdown, Zena Amundsen chose to take responsibility for her family’s money and take control.  She went back to university, and created a career from her passion to help other woman.  She works in the financial planning industry as an independent certified Financial Planner, Divorce Financial Analyst, and Cash Flow Specialist, and is the founder of Women, Wine and Health in Regina and Astra Financial services.

Amundsen has recently been nominated as a Wealth Professional Finalist for Rising Star of the Yearhttp://wpawards.ca/winners-and-finalists/2018-finalists.  This is proof that she is on her way to changing the financial industry to include heart with money in a male dominated industry.

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